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From the neuroscientist behind Decisions That Count

Your brain makes 35,000 decisions a day.
It wasn't built for this.

Neuroscientist Dr. Shawn Watson reveals the biology behind why your best decisions happen before lunch — and delivers the science-backed system to fight back.

Pre-Order the Book → Are You a Central Node?
The neuroscience of decision fatigue

Every Decision Counts

Shawn Watson, PhD
"You don't need more discipline. You need more bandwidth."
— Every Decision Counts, Chapter 1
The Book

Why your 4pm brain is sabotaging
your 9am intentions

Every Decision Counts is the first book to explain decision fatigue as a biological phenomenon — and give you the neuroscience-backed system to reclaim your cognitive capacity.

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The Science No One Told You

Discover how glutamate accumulation in your prefrontal cortex is physically degrading your decisions — and why caffeine doesn't fix it.

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The Decision Economy

Learn the decision protocols used by Jeff Bezos, Barack Obama, and Warren Buffett to protect their cognitive capacity for the choices that matter.

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Upgrade Your Hardware

Go beyond productivity hacks. Build lasting neurological resilience through CMDT training, mindfulness, and sleep optimization — backed by 206 peer-reviewed citations.

Identify yourself

Are you a Central Node?

A Central Node is anyone who sits at the centre of a system — at work, at home, or both — where their judgment is the infrastructure everything runs on.

Click the profile that resonates most. If you recognise yourself in more than one — you're definitely a Central Node.

Get the Book That Was Written for You →
🎯 Cognitive Identity Protectors"If my clarity slips, who am I?"
🔀 Decision-Thread Managers"Too many decisions at once."
📦 Load Accumulators"Everything funnels through me."
⚖️ Precision-Cost Professionals"I don't get to be off."
🔬 Self-Experimenters"Show me the mechanism."
🔄 Late-Career Recalibrators"I need to work with my brain differently."
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Dr. Shawn Watson
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About the Author

Dr. Shawn Watson, PhD

Neuroscientist. Entrepreneur. Father of two toddlers who once spent three weeks convinced his wife was going bald.

Dr. Watson is a Canadian neuroscientist (PhD, Neurophysiology, University of Calgary) and the founder of Senescence Life Sciences — a Singapore-based neuroscience company valued at $30M that researches and develops neuroprotective compounds for cognitive health.

He has conducted clinical trials on decision fatigue with professional esports athletes, delivered keynote addresses across Asia and North America, holds a global patent in cognitive health and neuronal degeneration, and has been published in peer-reviewed journals including BMC Neuroscience and Neurobiology of Aging.

He is a Board Member of the Canada-ASEAN Business Council, a member of the Government of Canada's Global Executive Program, and co-host of the Decisions That Count podcast. Connect on LinkedIn →

PhD Neuroscience 6 Peer-Reviewed Papers Global PCT Patent Top 10 Healthcare Influencer Canada Global Executive
12+
Years in neuroscience
206
Citations in the book
50+
Keynotes delivered
$30M
Company valuation
The Podcast

Decisions That Count

Neuroscientist Dr. Shawn Watson and Biotech CMO Michelle O'Brien unravel the science behind impactful decision-making — with athletes, executives, parents, and professionals.

📺 YouTube 🎧 Apple Podcasts (coming soon) 🎧 Spotify (coming soon)
Free Resources

Your decision fatigue toolkit

Download the tools from the book — free. Sign up for the newsletter to get instant access.

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Decision Fatigue Self-Assessment

The 10-question scored quiz from Chapter 1. Find your baseline and track your progress over 30 days.

Free with newsletter →
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The Decision List Template

Replace your to-do list with a decision list. Includes Sarah's Tuesday worked example and a blank template.

Free with newsletter →
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30-Day Decision Reset Tracker

The complete week-by-week program with daily tracking template for decision quality, peak/crash times, and strategy practice.

Free with newsletter →
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Quick Reference Card

The entire book's framework on one page. Print it. Pin it to your desk. Share it with your team.

Free with newsletter →
Monthly Newsletter

The Decision Dispatch

One email per month. Science-backed insights on decision fatigue, cognitive performance, and the neuroscience of getting your brain to work for you instead of against you.

  • Monthly deep-dive on one decision fatigue concept — with actionable takeaways
  • Exclusive excerpts from Every Decision Counts before publication
  • The latest peer-reviewed research, translated into plain English
  • Instant access to all four free toolkit downloads
  • Early access to podcast episodes and live events

We're building something. Be among the first Central Nodes to join.

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